Strategic marketing in library and information science

  • 235 Pages
  • 2.92 MB
  • English

Haworth Information Press , Binghamton, NY
Library planning., Libraries -- Marketing., Information services -- Planning., Information services -- Marke
Other titlesAcquisitions librarian. no. 28, 2002
StatementIrene Owens, editor.
ContributionsOwens, Irene.
LC ClassificationsZ678 .S765 2003
The Physical Object
Pagination235 p.
ID Numbers
Open LibraryOL22489855M
ISBN 100789021420, 0789021439

Combine marketing and strategic planning techniques to make your library more successful. With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and : Linda S Katz.

Marketing in library and information science: a selected review of related literature / Irene Owens --Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero --The importance of marketing in the library and information science curriculum / Glynn Harmon --Using branding to make.

Marketing of Library and information service is very important aspect in the Library domain. In this paper author has discussed about need for implementation of marketing.

The study covers product marketing as a strategic step for libraries in the information age. It specifically covers product marketing strategies adopted by Imo State library board, Owerri. This research will examine the meaning of product marketing strategy in the library understanding.

The process of the study was not without hitches. Nancy W. Noe, in Creating and Maintaining an Information Literacy Instruction Program in the Twenty-First Century, A strong web presence.

A successful information literacy program therefore must employ traditional library marketing methods and communicate by every possible means. First, making information literacy readily visible via the Internet is critical. Extracted from text SA Jnl Libs & Info Sci71(1) Strategic marketing in library and information science Edited by Irene Owens.

New York: Haworth Information Press, p. ISBN 0 0 (hbk); ISBN 0 9 (pbk). This is a compilation of papers originally published as Issue number 28 in of The acquisitions librarian.

IT-Enabled Strategic Marketing Management: /ch This chapter examines the applications of information systems in supporting marketing operational and strategic functions.

Download Strategic marketing in library and information science FB2

It reviews the important role of. Strategic Marketing in Library and Information Science The Acquisitions Librarian Number 28 CONTENTS Introduction 1 Irene Owens THE BASIS AND CONTEXT FOR MARKETING Marketing in Library and Information Science: A Selected Review of Related Literature 5 Irene Owens Marketing is defined by Philip A.

Kotler (, 5) as the analysis, planning, imple. Marketing is not only about promoting a business and it is definitely not about pushing a product or a service down to someone’s throat. Especially in libraries’ case, having a marketing perspective, or more specifically a service mindset, is really effective as people need to know more about the library’s activity and they should learn more about it in a laid-back way.

Marketing Strategy: The Role of Information Technology-Enabled Capabilities.: /ch Because of (1) the boundary-spanning nature of the marketing function, and (2) marketing’s evolution toward a dynamic, evolutionary process, and. LIS Syllabus Spring 3 •Yun Sejan, “Branding Helped To Promote Our Library And Its Technology.” Computers in Libraries, (): DUE: Assignment 3: Laulima posting: Studying a Library’s “Brand” or other Marketing/ Public Relations Approach.

Knowledge Management in Libraries: Concepts, Tools and Approaches brings to the forefront the increasing recognition of the value of knowledge and information to individuals, organizations, and communities, providing an analysis of the concepts of Knowledge Management (KM) that prevails among the Library and Information Science (LIS) community.

The main marketing concepts are identified throughout a strategic planning approach, which has been recommended as the most successful by the majority of researchers., – This paper examines and clarifies the existing misunderstandings and difficulties in library and information services marketing, and stresses the importance of its adoption.

Description Strategic marketing in library and information science FB2

The Library Marketing Toolkit follows on from Facet publishing's New Professionals Toolkit published earlier this year and is certainly a useful addition to the Library office reference collection. It should prove beneficial to anyone involved in, or studying, the marketing or promotion of library or information Reviews: 2.

implement strategy.A readingofthiscollection of paperswill helpconsiderably. There are two main sections to the collection. Inthe first, "The basisandcontext of marketing", the introductory chapter by Irene Owens provides aselective survey of the literature on marketing within the library and information science.

Keywords: Information Marketing, Library marketing, Library economy 1. Introduction Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities which today being applied in Library and Information Science.

Terry Kendrick is the guru of strategic marketing in libraries. His book Developing Strategic Marketing Plans That Really Work is a must-read, and he writes, speaks, and runs workshops on marketing libraries all over the UK and in no fewer than 26 countries abroad.

He also brings a nonlibrary perspective to the table, lecturing in Continue reading Marketing Your Library →. As librarians we should be actively marketing and promoting our library services. This paper aims to demystify marketing for librarians. Practical solutions are provided on how to implement a marketing strategy, with particular emphasis on the value of using electronic information resources.

Library and information science (LIS) is a very broad discipline, which uses a wide rangeof constantly evolving research strategies and techniques. The aim of this chapter is to provide an updated view of research issues in library and information science.

A stratified random sample of articles published in five prominent journals was analyzed and classified to identify (i) research. According to Duke and Tucker (), a marketing plan is a living document that will “change and develop every year as an institution learns from past marketing activities, the needs and desires of users change, and services, programs and resources of the library evolve to meet those changing needs” (p.

54). Marketing plans vary in size and. Strategic marketing degree programs are even more common at the master's level and may be offered as a Master of Science (MS) or a concentration in a Master of Business Administration (MBA) program. Some of these programs are available in online formats, and students in these master's programs may take courses in topics such as.

Relations between library science, information science and LIS. Tefko Saracevic (, p. 13) argued that library science and information science are separate fields: The common ground between library science and information science, which is a strong one, is in the sharing of their social role and in their general concern with the problems of effective utilization of graphic records.

The School of Information and Library Science, also known as the iSchool at Carolina, offers an undergraduate major and minor, master’s degrees and a are consistently ranked as one of the nation’s top schools by U.S.

News & World Report. The importance of marketing library services and programs to users is indisputable, but developing an effective library marketing plan can be daunting for individuals new to the task. Much has been written recently about ways to market the academic library, but there is more to marketing than simply hanging a flyer or distributing a bookmark.

Book January The integrated marketing strategy with a cohesive an d consistent me ssage. paid o. Soon after its launch, science and art of war.

Strategic Human Resources Planning for Academic Libraries: Information, Technology and Organization provides an in-depth discussion of human resources as a strategic element of a library organization, especially as staffing needs and competencies change.

The book focuses on the impact of human resource practices in a library setting, discussing several aspects, including the role of human.

FREE DOWNLOAD!This page guide defines a marketing process and delivers step-by-step instructions for s of marketing activities.

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It covers more than just traditional marketing and ties together all go-to-market business activities: competitive positioning, brand strategy, marketing planning, campaign management, social media, sales management and ROI. Using graphics, charts. Entrepreneurship Education in Library and Information Science and Marketing of Library Services: Pricing Price is used to balance supply and demand, to be a stimulus, and to distribute income (Rowley, ).

Pricing is the allocation of worth and value to library product and services to be offered for sale. After the library product has. Marketing as an ancillary process to strategic planning can increase awareness and use of library resources and services among targeted user groups and can present a clear, consistent image to students, faculty, and administration as to what the library offers to the life of the university community and validate its continued funding.

'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike.

It has a clear structure that offers a digest of the five principal dimensions of 5/5(1). Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process/5(10).

changing library exhibits, library tours, classroom instruction, one-on-one appointments, library homepage, online catalogue and one-on-one training were suggested to promote library services and resources (Dodsworth,p.

). Bhat () outlined the marketing approaches used in the British Council.In today's knowledge economy, library and information services are viewed as saleable products.

More importantly, libraries have started treating their users as ‘customers.’ The paper analyzes the need for marketing of library and information services (LIS). It discusses the strategic planning required for LIS marketing.